skip to main content

Web Content Management (WCM)

Create and deliver targeted online content to improve your visitor experience and engagement with OpenText Web Content Management (WCM).

With OpenText TeamSite, eight people manage 18,000 pages in 15 different languages for 20 different vacation clubs and member audiences with segmentation and personalization. That’s an absurd amount of leverage to gain from a content management platform.

Ed O’Connor, Director of Global Ecommerce and Digital Marketing at Wyndham Destination Network

Read More

OpenText Web Content Management (WCM)

  • Overview
  • Business Needs
  • Products
  • Resource Center

Overview

Web Content Management (WCM)

Is yours one of the 90% of companies for whom customer experience is a top-3 CEO priority? Are you serious about creating delightful and connected experiences at every step of the decision journey and across all channels? About personalizing those experiences and optimizing your internal processes so you can deliver successfully without an army of people and as a regular course of business without daily heroics? Are you keen to deliver experiences for suppliers, partners, and employees as advanced as those your customers expect?

If you are, you need OpenText WCM.

OpenText WCM solutions are open, flexible, and connected platform to solve the next generation of digital experience challenges faced by marketers and business managers. OpenText WCM brings together content, process, and applications to create and deliver optimized and personalized multi-channel interactions across the full customer journey, from awareness to purchase to advocacy and recommendation.

Featured Products

OpenText Web Experience Management

Skapa och leverera dynamiska, riktade interaktioner över flera geografiska beröringspunkter med en omfattande lösning byggd för hög prestanda, skalbarhet och transaktionsorienterade webbapplikationer.

  • Utnyttja responsiv design för att visa innehåll på ett konsekvent sätt över mobila enheter
  • Öka intäkterna genom att tillgodose kunderna med övertygande erfarenheter och meningsfulla konversationer
  • Utnyttja alla kundberöringspunkter med enhetsneutrala, innehållscentrerade upplevelser
Learn More

OpenText Web & Social Analytics

Access real-time information about website visitors and optimize your marketing initiatives by identifying actionable trends within your visitor base.

  • Continually assess and refine your marketing programs based on real-time analytics to optimize customer experience
  • Improve online content by evaluating consumption patterns and social data
  • Deliver measurable Return on Marketing Investment (ROMI) with centralized management and analytics of multi-site, omni-channel publishing and applications across your organization
Learn More

OpenText Web Experience Recommendations

Optimise each phase of your online marketing campaign lifecycle and provide customers with a more relevant web experience.

  • Show real time analysis of products with rising popularity
  • Highlight product gaps and new revenue opportunities
  • Help optimize promotional merchandizing efforts
Learn More

Business Needs

Customer Experience Management Solutions

Generate improved time-to-market by giving your customers, employees, and channel partners rich, personalized, and engaging experiences every time.

Not every Content Management System (CMS) is designed to address the complexities and speed that organizations need today. To prosper, you must think mobile first, be bold, enforce brand consistency, and engage in social communications through community-driven websites. OpenText solutions are designed to assist in digital marketing efforts, enabling you to amplify your online marketing strategy, manage your global brand, embrace social business, and produce effective customer communications.

Onlinemarknadsföring

  • Vill du få fler att stanna på din webbplats?
  • Driva trafik till din webbplats från sök- och sociala sajter?
  • Förstå dina kunder bättre?
  • Tillåta besökare att bidra med innehåll?
Läs Mer

Global varumärkeshantering

  • Säkerställa konsekvent varumärkesanvändning överallt?
  • Skapa en uppslukande, interaktiv multimediawebbplats?
  • Hitta, skapa och publicera innehåll snabbt?
  • Hantera rättigheter och royalties för media?
Läs Mer

Hantering av kundkommunikation

  • Ge företagsägare kommunikationskontroll?
  • Leverera meddelanden till alla kanaler enklare och snabbare?
  • Kommunicera på ett sätt som sticker ut från mängden?
  • Anpassa meddelandet efter kundens önskemål?
Läs Mer

Social verksamhet

  • Främja blomstrande nätverk och forum på nätet?
  • Lägga till sociala appar på ett säkert och kompatibelt sätt?
  • Driva på samarbete för ökad produktivitet och innovation?
  • Dela och samarbeta förbi brandväggen på ett säkert sätt?
Läs Mer

Products

Web Experience Management Products

OpenText TeamSite

As the Experience Suite Application for WCM, OpenText TeamSite addresses the entire customer lifecycle and helps you create exceptional digital experiences in four ways:

  • TeamSite allows you to optimize and personalize content across all channels pre, during, and post-sale
  • TeamSite is open flexible and connected to maximize the value of all your existing marketing investments
  • TeamSite provides a modern marketer and line-of-business focused user experience
  • TeamSite delivers leading cost efficiency balanced with the agility your enterprise needs
Learn More

OpenText Web Experience Management

Skapa och leverera dynamiska, riktade interaktioner över flera geografiska beröringspunkter med en omfattande lösning byggd för hög prestanda, skalbarhet och transaktionsorienterade webbapplikationer.

  • Utnyttja responsiv design för att visa innehåll på ett konsekvent sätt över mobila enheter
  • Öka intäkterna genom att tillgodose kunderna med övertygande erfarenheter och meningsfulla konversationer
  • Utnyttja alla kundberöringspunkter med enhetsneutrala, innehållscentrerade upplevelser
Learn More

OpenText Web Site Management

Connect your employees, partners, and customers with the information they need through optimized processes for managing and delivering content to the Web, mobile, or other media channels.

  • Deliver information across multiple and multi-lingual channels
  • Deepen engagement with customers, partners and colleagues through social content and functionality
  • Capture knowledge to reference and reuse content in context
Learn More

OpenText Semantic Navigation

Leverera högst relevant information till besökare och driv deras engagemang genom att låta dem hitta vad de egentligen söker snarare än vad de letar efter.

  • Analyserar och taggar automatiskt innehåll för insiktsfulla aspekter
  • Förbättra konverteringsgraden på webbplatsen genom relevanta resultatuppsättningar
  • Samla information från alla system och webbegenskaper för enhetlig tillgång
Läs Mer

OpenText Portal

Create engaging Web sites and composite applications with rich content and aggregated applications to support personalized interactions with customers, employees, suppliers, and partners.

  • Organize and store both data and documents between the point of creation and the point of need
  • Deliver higher user satisfaction by pro highly personalized Web and mobile sites with rich content and applications
  • Engage more diverse audiences both inside and outside your firewalls
Learn More

Resource Center

Learn More

  Making the Transition from Conventional Web to Contemporary Digital Experiences

 OpenText TeamSite Product Overview

  OpenText Web Experience Management Product Overview

  Take Search out of the Box

Customer Stories

Ohio National Financial Services logo

Ohio National Financial Services

The teamwork between Ohio National and OpenText Professional Services was outstanding and was a key component to the success of this effort.

Read more

Products: OpenText Portal , OpenText Professional Services , OpenText Web Experience Management

Blue Cross of Idaho logo

Blue Cross of Idaho

In the past, it could take up to a week to code the custom logic into pages. With OpenText Livesite, it now takes a little over 10 minutes. We can deploy it within 15 minutes.

Read more

Product: OpenText TeamSite

Missouri Employers Mutual (MEM) logo

Missouri Employers Mutual (MEM)

OpenText TeamSite is designed for marketers, and our content management process has greatly improved. Thanks to Klish Group and OpenText, our IT department can spend more time on other business needs, while our targeted content offerings increase.

Read more

Product: 

RCI logo

RCI

With OpenText TeamSite, eight people manage 18,000 pages in 15 different languages for 20 different vacation clubs and member audiences with segmentation and personalization. That’s an absurd amount of leverage to gain from a content management platform.

Read more

Product: OpenText TeamSite

More Success Stories

OpenText Acquisition and rebranded products

OpenText has welcomed a number of products into our brand family. For a list of acquired and rebranded products related to CEM, please see below:

See all rebranded products