OpenText Experience CDP
Personalize experiences and communications to create customers for life
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Overview
OpenText™ Experience CDP unifies customer data to enable organizations to deliver the right interaction at the right time, in the right place and in the right context. Providing a common view of customer profile and audience data across various touchpoints, Experience CDP allows businesses to provide relevant and contextual customer experiences and communications.
Why choose OpenText Experience CDP?
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Unified customer engagement
Break customer engagement silos to personalize experiences and communications and achieve higher conversion rates.
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Audience aggregation
Combine audiences from disparate sources, such as Google Analytics and Google BigQuery, to focus and personalize messaging to those most receptive to it.
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Deployment flexibility
Choose the right deployment option, whether on-premises, in a virtual private cloud, in a public cloud or through OpenText™ Managed Services, for the organization’s needs.
How Experience CDP can benefit businesses
Discover the advantages of using OpenText Experience CDP
Read the blog-
Enhance existing solutions
Provide rich and relevant customer experiences through OpenText™ TeamSite™ and enable targeted communications through OpenText™ Exstream™.
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Personalize customer experiences
Deliver the right message at the right time and through the right channel to increase conversion rates.
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Maximize productivity
Leverage easy personalization at scale to get the most from marketing efforts.
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Optimize personalized experiences
Design, train, test and build predictive models using Google BigQuery to ingest customized audiences into Experience CDP for personalized communications.
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Centralize governance
Improve customer data management and regulation compliance with a single system integrated with frontline applications.
Features
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Customer profiles and audiences
Creates and manages customer profiles to unite data, such as behavioral and demographic, from multiple sources.
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Integration with Google Marketing Platform
Gathers valuable segment and audience data to feed Experience CDP.
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Integration with TeamSite and Exstream
Improves and personalizes customer experiences and communications while continuously enriching customer profiles, enabling personalization at scale.
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Audience and profile data augmentation
Leverages hundreds of pre-built data integrations with market leading solutions via Google Marketplace to integrate additional first-party data.
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Custom connector capability
Allows users to create connectors for any other data source or application.
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Privacy control
Securely captures and controls data as required by privacy rules and regulations, such as GDPR.
Take advantage of OpenText and partner services
Deployment
OpenText offers deployment choice and flexibility for Experience CDP.
- Accelerate cloud strategies with OpenText cloud experts
OpenText Private Cloud (Single Tenant) on OpenText Cloud, AWS, GCP, or Azure
- Extend your team
Off Cloud, on-premises software, managed by your organization or OpenText
Professional Services
OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.
- Your journey to success
OpenText Professional Services
- Drive deeper product adoption and richer engagement
Customer Success Services
- Plan strategically and execute tactically
Strategy & Advisory Services
- Ensure a successful Information Management project implementation
Software & Deployment Services
- Plan and deliver application upgrades and migrations
Migration & Upgrade Services
- Adapt new technologies and processes
User Adoption Services
- Accelerate the Information Management journey
Consulting Services
- Comprehensive Information Management services and resources
Explore Professional Services
Partners
OpenText helps customers find the right solution, the right support and the right outcome.
- Search OpenText's partner directory
Find a Partner
- Industry leading organizations that enhance OpenText products and solutions
Strategic Partners
- Build better software products
OEM Solutions
- Explore OpenText's Partner solutions catalog
Application Marketplace
Training
OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.
- Meet the demands of all types of users for effective adoption
Learning Services
- Learning on-demand
Self-paced online training
Communities
Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.
- Explore ideas, join discussions and network
OpenText’s forums
