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Experience Cloud

OpenText Media Management

Quickly and securely access rich media assets from a central location

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See how global brands create and distribute compelling digital content

OpenText™ Media Management is a powerful, innovative and highly scalable digital asset management (DAM) solution that manages media assets through creation, distribution and retirement. Media Management offers an integrated, consolidated digital library for marketing, branding, commerce, broadcast, heritage, security and training content.

Why choose OpenText Media Management?

  • Analyst recommended

    Leverage a solution that industry analysts consistently rate among the best digital asset management software products.

  • Powerful performance

    Tackle the largest libraries, the most complex workflows and the trickiest integrations with ease.

  • Flexible deployment

    Run it as a service in OpenText™ Experience Cloud or implement it in any cloud or datacenter.

How Media Management can benefit businesses

Discover the advantages of using Media Management

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  • Save time

    Quickly obtain the right content for each task or project with powerful search to increase productivity.

  • Empower modern work and collaboration

    Work together with internal and external colleagues on digital media management and ensure the same standard of quality.

  • Improve accuracy and compliance

    Increase performance and avoid confidentiality, regulations or usage-restriction breaches with aligned approval processes for employees and partners.

  • Optimize creative workflows

    Automate repetitive tasks, track project progression and measure content performance using custom workflows, flexible metadata and seamless integrations.

  • Expand easily to new channels

    Adapt rapidly to emerging customer touchpoints while ensuring consistency in brand and style using a common rich media repository.

  • Accelerate user engagement

    Reduce training times and speed transformation by embedding media services into familiar applications.



  • Powerful search

    Offers leading search capabilities, including intuitive keyword search, complex multi-term search, adaptive facets and sharable search templates.

  • Maximum extensibility

    Uses comprehensive APIs, versatile integration frameworks and a library of connectors to extend and integrate digital media services into other systems and processes and offers powerful configuration tools for no-code optimization.

  • Access control and personalization

    Combines simple integration into authentication services with powerful tools for governing user experiences as well as accessing content and functions.

  • Collaboration and workflows

    Includes no-code tools for designing and deploying workflows to enable effective collaboration with internal and external users and automate repetitive manual tasks.

  • Flexible metadata

    Offers a choice of pre-built templates or "build your own" metadata models to record and structure all important asset metadata, including tags, expiry dates, linked object data, usage rights, approval history and custom fields.

  • Limitless scalability

    Handles large file sizes and enormous libraries and allows users to manage billions of assets and petabytes of data, without searches taking longer.

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Take advantage of OpenText and partner services



OpenText offers deployment choice and flexibility for Media Management.

Professional services

OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.


OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.


OpenText helps customers find the right solution, the right support and the right outcome.


Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.

Leaders trust OpenText

See how customers are succeeding with Media Management

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Marks and Spencer logo

Marks & Spencer efficiently manages digital assets with OpenText

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Electric and water utility logo

Salt River Project extends outreach with OpenText Media Management and OpenText Hightail

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PBS logo

PBS Connects digital media supply chain with OpenText

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Tarkett logo

Tarkett takes control of digital assets with OpenText

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Media Management resources

OpenText Media Management Performance Video

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The future of digital asset management (DAM 3.0)

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Choosing the right AI provider for auto-tagging images

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DAM for consumer-packaged goods organizations

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Managing your digital assets

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Elevating brand management with digital asset management

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Meet the new challenges of digital evidence management

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Thrive in the digital world with enterprise-performance digital asset management

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