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Digital Asset Management (DAM)

Improve your brand's value by better managing rich media and videos with OpenText Digital Asset Management (DAM) software solutions

OpenText DAM graphic

OpenText Digital Asset Management (DAM) Software Systems

  • Overview
  • Business Needs
  • Products
  • Resource Center


DAM Software Solutions: Enabling the Digital World

Everybody wants more rich media and video. In today’s customer-centric environment, managing digital media is an imperative. From marketing, creative, web, ecommerce, sales to corporate communications, we all want to engage our staff, partners, customers and market with compelling and relevant information. OpenText™ Digital Asset Management (DAM) solutions serve as the centralized, secure and accessible repository - whether cloud-based or on-premises - to manage digital media, branding and video. Our DAM solutions help people find, share and use digital media assets to deliver beautiful experiences. Scalable for the largest enterprises, our DAM solutions offer capabilities to manage the entire content lifecycle with workflows and features for creative production, collaboration, publishing and distribution of assets and to use your digital assets to drive value for the organization.

What can OpenText Media Management do for you?

What can OpenText Media Management do for you?

OpenText™ Media Management is a leading, innovative enterprise-class DAM that optimizes the management, use and distribution of rich media assets (images, designs, video, audio, 3D) at scale across the digital ecosystem (partners, customers, staff, agencies). Through best in class enterprise-level search, usability, security, scalability and TCO, Media Management supports billions of assets, petabytes of storage, and thousands of users, while optimizing operations, risk, integrations and cost.

Featured DAM Products

OpenText Media Management

En pionjär inom hantering av digitala tillgångar med mer än 20 års erfarenhet. Media Management hjälper dig att hantera företagets alla videoklipp, bilder och multimedia på ett ställe – från det att de skapas till det att de konsumeras.

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OpenText Media Management Connector for Salesforce® Marketing Cloud

With a powerful yet simple to use interface, OpenText™ Media Management Connector for Salesforce® Marketing Cloud helps users add assets into their Marketing Cloud authored campaign, without leaving the Salesforce User interface. The solution increases productivity and efficiency for all marketing teams and offers easy access to OpenText Media Management (OTMM) through Content Builder to more quickly design customer-facing campaigns. 

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Content Hub for Publishers (CHP)

Traditional, print-dominated news and information editorial software platforms are challenged with separate publishing platforms and content authoring systems creating disconnected content workflows. OpenText™ Content Hub for Publishers provides content authors, editors and journalists a centralized way to research, create and publish stories for print, online, mobile and social channels. CHP supports models for online, print, syndication and licensing, transforming publishing software platforms and editorial photography processes to leverage content for multichannel delivery.

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Business Needs

How Can We Help?

Digital Asset Management is a core technology and a critical infrastructure component for Customer Experience. Whether Cloud-based or on premises, OpenText™ Media Management provides a “single source of truth” and consolidated asset repository for marketing, branding, video assets, ecommerce and global distribution.

OpenText Media Management is the only enterprise solution that can meet the broad set of content production, presentation and interaction needs in today’s digital enterprise.

Our enterprise DAM solutions help you in many diverse ways, such as

  • Managing libraries of media assets for global brand management
  • Image analytics for auto tagging, faster search and discovery. identify images by faces, age, gender, descriptions, colors, and captions
  • Mobile Application for on-the-go users
  • Publishing product catalogs and ecommerce
  • Marketing Collaboration, review and approve; assign and manage jobs and tasks
  • Packaging and print communications,
  • Integration with the digital marketing ecosystem
  • Digital Hub to easily create and configure custom microsites for content syndication and distribution – No IT Department needed
  • Analytics and insight on usage and performance of digital assets

For IT departments, a broad spectrum of integration and development options for custom business and productivity apps leverage the content management capabilities within Media Management.

OpenText DAM solutions are uniquely designed to facilitate the digital relationship between an organization, its users, partners, agencies and digital media network with greater transparency and access to media assets and intelligent control to distribute content to the right channel and user devices from a number of available systems, apps or output channels.


Digital Asset Management Products

OpenText Media Management

En pionjär inom hantering av digitala tillgångar med mer än 20 års erfarenhet. Media Management hjälper dig att hantera företagets alla videoklipp, bilder och multimedia på ett ställe – från det att de skapas till det att de konsumeras.

Läs Mer

OpenText Media Management On Demand

Cloud-based Digital Asset Management for entry-level and beyond. Manage branding assets and digital media in a single repository; find what you need and eliminate time-wasting shared drives.

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OpenText Digital Asset Management for SAP Solutions

Enable more effective global marketing and commerce by allowing the entire organization to share and use digital assets integrated with SAP – Marketing Resource Management and CRM, as well as eCommerce and Product Catalog Management.

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Resource Center

Customer Stories

PBS logo


As we continue to build new digital experiences online, we really want to re-purpose content rapidly in ways that we couldn’t in the past. Having content readily available in Media Management makes it much easier to find, repurpose, and build out those beautiful digital experiences.


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Marks & Spencer logo

Marks & Spencer

After the upgrade to OpenText Media Management v16, we sent out a questionnaire, and 98 percent of users gave it a positive rating. The user interface is so clear and intuitive, it really helps our users get our assets to the website in the shortest time.


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DAM Resources

 OpenText Media Management Accelerated File Transfer datasheet

 OpenText Media Management Digital Hub solution overview

 Executive Brief for DAM Solutions

 OpenText Media Management product overview

 OpenText Media Management Connector for Adobe Creative Cloud datasheet

 OpenText Media Management: Enabling Your Media in the Digital World executive brief

OpenText Media Management

Featuring a powerful, yet simple-to-use interface, our pre-eminent DAM solution helps people find, share, collaborate, and use digital assets anywhere, for richer, more effective communication in marketing, and throughout the extended enterprise.

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Customer Feature

Marks & Spencer

OpenText Media Management provides enterprise-wide Digital Asset Management, streamlining workflow and speeding up processes.

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